"Here’s the deal. As a titleholder of a championship, you are the representatives of the company. You are the champion, you are the face of either Raw or Smackdown, and for some reason in the past couple of years the WHC has gone down in value from the fans’ standpoint and perhaps from an administrative standpoint," Ziggler said.
"As we understand it the WWE Championship is the title of Monday Night Raw and that is the flagship of WWE," Ziggler said. "But my goal, every single time I’ve touched anything, I found a way to bring prestige back to something that used to be a stepping stone."
"To me, the WHC is one of the biggest prizes in the game of all time, because I grew up as a huge fan of it. So now, my goal is to have this become the premiere title in sports entertainment," Ziggler said. "Whether that can happen, I don’t know, but I am just getting started. I’m a couple weeks into it, and I promise if it has anything to do with me, then it will become the prize that it was."
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